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Independent Practice Intelligence (IPI)

A product of Markasa Health LLC

Understand What Is Happening Inside Your Practice

Turn Practice Data Into Decisions.

Independent Practice Intelligence (IPI) gives independent women's-health practices a structured view of financial, operational, revenue-cycle, and public market context — without requiring an enterprise analytics team.

Enter practice-level business information, run IPI analysis, and receive clear intelligence about what is stable, what deserves monitoring, what may require management attention, and where opportunities may exist.

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What IPI Helps a Practice Understand

Financial Performance

Understand reported revenue, operating expenses, staffing costs, payer mix, provider economics, and changes across comparable reporting periods.

Operations

Review appointment utilization, completed visits, cancellations, no-shows, provider activity, and available capacity.

Revenue Cycle

Track accounts receivable, aged AR, payer mix, and changes that may deserve management review.

Risk & Opportunity

IPI organizes findings into:

  • Management Attention
  • Monitor
  • Opportunity
  • Stable

Baseline Established and Not Evaluated are informational states, not findings.

Practice Pulse

Compare current performance with prior comparable completed reporting periods and see new, continuing, resolved/stabilized, and changing conditions.

Market Context

Use verified practice locations with selected CMS and HRSA public data to provide additional geographic context.

AI-Assisted IPI Brief

Receive a concise management-oriented interpretation of existing IPI findings.

AI does not determine IPI calculations, statuses, or findings. Those are produced by deterministic IPI rules.

Reports & Exports

Download branded PDF reports and Excel workbooks using the practice's persisted IPI results.

How IPI Works

  1. 1Create Your IPI Account
  2. 2Choose Your Subscription Based on Active Locations
  3. 3Set Up Your Practice Organization and Locations
  4. 4Enter a Business Snapshot
  5. 5Run IPI Analysis
  6. 6Review Your Intelligence
  7. 7Continue Adding Reporting Periods to Build Practice Trends

The first completed reporting period establishes a baseline. Comparable trend analysis becomes available as additional reporting periods are added.

What the Practice Enters

IPI uses practice-level business information such as:

  • Collected revenue
  • Operating expenses
  • Staffing costs
  • Provider counts
  • Appointment activity
  • Cancellations and no-shows
  • Accounts receivable
  • Payer mix
  • Optional service-line information
  • Practice-location information

IPI does not require practices to upload accounting systems, EHR files, patient records, or claims files.

Built for Independent Women's-Health Practices

  • OB/GYN
  • Gynecology
  • Fertility / Reproductive Medicine

IPI Version 1 is designed specifically for independent women's-health organizations. Broader specialty availability may be introduced in future versions.

What Makes IPI Different

  • IPI is not accounting software.
  • IPI is not an EHR.
  • IPI is not a bookkeeping service.
  • IPI is not a generic AI chatbot.
  • IPI does not assign a mystery practice score.

IPI combines:

  • Structured practice-reported business information
  • Transparent deterministic analytical rules
  • Practice-over-practice-period comparisons
  • Selected public market context
  • AI-assisted interpretation of existing results

IPI is built on transparent, documented analytical rules — not black-box scoring. Every status can be traced back to the information the practice entered and the rule applied.

Simple Monthly Pricing Based on Active Locations

All tiers include the same IPI feature set.

1 location

$99/month

2–3 locations

$149/month

4–6 locations

$199/month

7–10 locations

$249/month

11–20 locations

$349/month

21–40 locations

$499/month

41+ locations

$699/month

  • Same IPI feature set at every tier
  • No setup fee
  • No per-provider fee
  • No add-on fees in Version 1
  • Monthly subscription. Cancel at any time; cancellation takes effect at the end of the current billing period.
  • Applicable taxes are calculated at checkout.

Designed for Practice-Level Business Information

“IPI is designed for practice-level business information only. Do not enter, upload, transmit, or otherwise provide patient information, medical records, patient-level claims information, or protected health information (PHI).”

IPI does not require patient records to generate practice intelligence. All analysis is produced from the practice-level business information the organization enters.

Important Context

IPI provides business intelligence based on practice-reported information, deterministic analytical rules, selected public information, and AI-assisted interpretation.

IPI is not a substitute for:

  • Accounting advice
  • Legal advice
  • Tax advice
  • Lending advice
  • Valuation advice
  • Financial advice
  • Medical advice

IPI analytical thresholds are internal analytical rules and are not presented as national benchmarks unless a specifically identified validated external benchmark is used.

CMS Medicare Provider Context does not represent all providers, competitors, or total all-payer market supply.

Build a Clearer View of Your Practice

Start with your current practice information, establish your baseline, and build a clearer view of financial, operational, revenue-cycle, and public market context over time.

Start IPI

Subscription pricing is based on the number of active practice locations.