Independent Practice Intelligence (IPI)

A product of Markasa Health LLC

Turn practice data into decisions — starting today.

Enter your last six months and your first report comes back with real findings and period-over-period comparisons — not an empty baseline.

The longer a balance sits, the less of it comes back.

Independent Practice Intelligence (IPI) gives independent women's-health practices a structured view of financial, operational, revenue-cycle, and public market context — without requiring an enterprise analytics team.

Enter practice-level business information, run IPI analysis, and receive clear intelligence about what is stable, what deserves monitoring, what may require management attention, and where opportunities may exist.

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What IPI is for

Most practice owners can tell you what they collected last month. IPI is for the questions that come after that one.

  • Should we add a provider, or is the schedule not full enough yet to carry one?
  • We saw about the same number of patients — so why did collections drop?
  • Is the second location paying for itself, or is the first one covering for it?
  • Our billing service says everything's fine. Is it?
  • Which payer are we most exposed to if reimbursement changes?
  • We have open capacity — how much, and where?

IPI doesn't decide these for you. It puts the numbers side by side, in the same shape every month, and tells you which direction each one is moving. Entering a period takes about 5–10 minutes.

See it on day one.

Interactive IPI Demo

Start with the history you already have.

IPI does not require you to wait months after signing up. Enter six completed, comparable reporting periods using the practice-level figures you already track, then run the analysis to see supported findings and changes across those periods.

Choose a monthly, quarterly, or annual reporting schedule and use consistent periods for reliable comparisons. Continue adding completed periods to build a clearer view of your practice over time.

The number most practices don’t watch

Most independent practices know what they collected last month. Far fewer know what share of their receivables has aged past 90 days — or what that share was three months ago.

It moves quietly. It doesn’t show up in a deposit total and it rarely appears in a report anyone opens. By the time it’s visible, the money is old, and old money is hard money.

IPI calculates AR over 90 as a share of total AR every period, and tells you which direction it moved. When it starts deteriorating, it says so in the period it starts — not two quarters later.

Management question: of the balance sitting past 90 days right now, how much do you actually expect to collect?

What IPI Helps a Practice Understand

Financial Performance

Understand reported revenue, operating expenses, staffing costs, payer mix, provider economics, and changes across comparable reporting periods.

Operations

Review appointment utilization, completed visits, cancellations, no-shows, provider activity, and available capacity.

Revenue Cycle

Track accounts receivable, aged AR, payer mix, and changes that may deserve management review.

Risk & Opportunity

IPI organizes findings into:

  • Management Attention
  • Monitor
  • Opportunity
  • Stable

Baseline Established and Not Evaluated are informational states, not findings.

Practice Pulse

Compare current performance with prior comparable completed reporting periods and see new, continuing, resolved/stabilized, and changing conditions.

Market Context

Use verified practice locations with selected CMS and HRSA public data to provide additional geographic context.

AI-Assisted IPI Brief

Receive a concise management-oriented interpretation of existing IPI findings.

AI does not determine IPI calculations, statuses, or findings. Those are produced by deterministic IPI rules.

Reports & Exports

Download branded PDF reports and Excel workbooks using the practice's persisted IPI results.

How IPI Works

  1. 1Create Your IPI Account
  2. 2Choose Your Subscription Based on Active Locations
  3. 3Set Up Your Practice Organization and Locations
  4. 4Enter a Business Snapshot
  5. 5Run IPI Analysis
  6. 6Review Your Intelligence
  7. 7Continue Adding Reporting Periods to Build Practice Trends

After the first setup, a monthly Business Snapshot takes about 5–10 minutes.

Backfilled reporting periods give your first report period-over-period comparisons. Comparisons continue with each new reporting period you add. Most practices complete a period in about 5–10 minutes once they know where the numbers live.

What the Practice Enters

IPI uses practice-level business information such as:

  • Collected revenue
  • Operating expenses
  • Staffing costs
  • Provider counts
  • Appointment activity
  • Cancellations and no-shows
  • Accounts receivable
  • Payer mix
  • Optional service-line information
  • Practice-location information

IPI does not require practices to upload accounting systems, EHR files, patient records, or claims files.

Where these numbers come from

Everything IPI asks for already exists in reports your practice produces.

  • Collected revenue, operating expenses, and staffing cost — your monthly profit-and-loss statement
  • Accounts receivable totals and aging — your practice management system's AR aging report
  • Appointments, completed visits, no-shows, and cancellations — your schedule or appointment summary report
  • Payer mix — your payer or remittance summary
  • Provider counts and locations — your own records

No exports, no integrations, and no help from your EHR vendor.

What Makes IPI Different

  • IPI is not accounting software.
  • IPI is not an EHR.
  • IPI is not a bookkeeping service.
  • IPI is not a generic AI chatbot.
  • IPI does not assign a mystery practice score.

IPI combines:

  • Structured practice-reported business information
  • Transparent deterministic analytical rules
  • Practice-over-practice-period comparisons
  • Selected public market context
  • AI-assisted interpretation of existing results

IPI is built on transparent, documented analytical rules — not black-box scoring. Every status can be traced back to the information the practice entered and the rule applied.

Who IPI Is Built For

Independent Practice Intelligence (IPI) is built for independently owned women's healthcare practices seeking clearer financial, operational, revenue-cycle, and business-risk visibility.

Practice Categories

  • OB/GYN Practices
  • GYN-Only Practices
  • Fertility and Reproductive Medicine Practices

Intended Users

  • Practice owners and physician partners
  • Advanced practice provider owners
  • Practice administrators
  • Practice managers
  • Chief operating officers and operational leaders
  • Chief financial officers and financial leaders
  • Executive directors
  • Revenue-cycle leaders

Simple Monthly Pricing Based on Active Locations

No setup fee. No per-provider fee. No add-ons. Cancel any time, effective at the end of your billing period.

All tiers include the same IPI feature set.

1 location

$99/month

2–3 locations

$149/month

4–6 locations

$199/month

7–10 locations

$249/month

11–20 locations

$349/month

21–40 locations

$499/month

41+ locations

$699/month

  • Same IPI feature set at every tier
  • No setup fee
  • No per-provider fee
  • No add-on fees in Version 1
  • Monthly subscription. Cancel at any time; cancellation takes effect at the end of the current billing period.
  • Applicable taxes are calculated at checkout.

No patient data required

IPI never touches patient data. You enter practice-level business figures only — no EHR connection, no claims files, no patient records. Please don't enter PHI; the system doesn't need it and isn't built to hold it.

IPI does not require patient records to generate practice intelligence. All analysis is produced from the practice-level business information the organization enters.

Build a Clearer View of Your Practice

Start with your current practice information, establish your baseline, and build a clearer view of financial, operational, revenue-cycle, and public market context over time.

Subscription pricing is based on the number of active practice locations.

Not ready yet?

Take the Referral Leak Checklist — 12 places referrals stall inside an independent practice, and how to check each one in your office this week.

Takes a few minutes. No contact information required to see your results.

Start the checklist

Scope and limitations

IPI provides business intelligence based on practice-reported information, deterministic analytical rules, selected public information, and AI-assisted interpretation.

IPI is not a substitute for:

  • Accounting advice
  • Legal advice
  • Tax advice
  • Lending advice
  • Valuation advice
  • Financial advice
  • Medical advice

IPI analytical thresholds are internal analytical rules and are not presented as national benchmarks unless a specifically identified validated external benchmark is used.

CMS Medicare Provider Context does not represent all providers, competitors, or total all-payer market supply.